Rescuing YOU out of overwhelm
Earlier this year, I enrolled in an intensive program called “Journey to Allyship: Start Your Own Personal Journey of Eradicating Your Own Racism.” The woman who facilitates the course is Catrice Jackson. She’s a woman of color, an activist, a catalyst for change and racial justice, an amazing business woman and an all-around person whom I
Continue ReadingLately I’ve been seeing a lot of posts about “I wish I had spent more time with this person before he / she died” or “I wish I had told so and so I loved them more” or “I wish I had learned how to ____ (fill in the blank)…” You get the idea, right? It
Continue ReadingOn a hike on the Pacific Crest Trail (PCT) this summer, we were a group of 6 and we required a larger-than-normal space for camp that night. We found one about 17 miles in on the first day of this trip and were all tending to our respective “homes” for the night when we noticed a doe
Continue ReadingEarly this hiking season, my hubby Jason and I were on a hike with our small group and it began to rain. And it kept raining. Oh and did I mention it rained some more? We shivered uncontrollably while we set up our tent and cooked dinner as realization set in that a combination of improper
Continue ReadingOne of the most important ways to sustain profits in your niche-related business is to create new products and services that your targeted audience will be eager to buy. You can accomplish this in a number of ways. The most obvious is a new product launch. If you know your niche well, chances are you
Continue ReadingAccording to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products
Continue ReadingMany new business owners get so excited at the thought of starting their own profitable company online that they do not look before they leap. They come up with what they think is a great new idea and start to try to sell it without doing proper market research to determine demand and what customers
Continue ReadingAre you hiding in plain site? These days, any serious business owner with a brain in their head has a website or blog to help market their business. A website with your own domain name (URL) establishes a professional online presence and offers a central hub for all of your online and offline marketing efforts.
Continue ReadingAs you refelct on 2015, how has the year been for you? Have you experienced a loss? Not necessarily a death – in many instances, loss can come from something that was there being there no longer. The death of a spouse, beloved family pet, a miscarriage, breakup of a business partnership or losing your company’s largest
Continue ReadingDo you wish you could tap into your potential audience / clients and ask them exactly what they might like to see from you? Or to find out how your clients liked a product? Or how about to conduct some market research? Did you know there are online survey tools available in both free and paid versions to
Continue ReadingAre you a published author? If yes, first let me say CONGRATS! Are you unsure of which platform you ought to e-publish on? There are a lot of choices available and I recommend considering the reading device of your potential readers as you publish your eBook to your preferred e-publisher. I came across a great article while researching
Continue ReadingAre you pretty sure you’re 100% over seeing the content rich posts – including photos or the videos in your social media feeds? Consider these statistics: There are 100 billion+ (BILLION!) users on YouTube Approximately 4 billion (yes, again, BILLION) videos are viewed on YouTube per day According to YouTube, there are 300 hours of video uploaded
Continue ReadingDo you find yourself baffled and stressed out trying to decide which payment processor to use for your website and accepting payments? With so many choices available on the market, I thought I’d share some thoughts about what I recommend to my clients…so here we go, in no particular order…and this list is in no way inclusive
Continue ReadingWith the wide-sweeping range of social media platforms out there, do you find yourself struggling to be here, there and everywhere and be YOU? Well if I may tell you, “Stop it!” Take a deep breath and repeat after me: “I do not have to be on EVERY single social platform out there.” I mean let’s be
Continue ReadingI have an exciting announcement! Are you ready? Ready for greater clarity and focus, improved energy and health? Ready to increase your capacity for joy? Ready to see your business grow, and start realizing your goals and dreams? I am thrilled to be hosting the Health, Wealth and Love giveaway, happening August 15-September 15 at http://prettysmartvaservices.com/prettysmartgiveaway/. Thrilled
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